Event campaign · Sep 1 – Oct 20, 2026

Come for Tulum. Stay for the month.

Fourteen bilingual assets that sell the month itself: the trip, the four themed weeks, the tables and the nights. No pass prices and no checkout language anywhere — every call to action sends the traveller to plan, explore or save the dates. Each file carries the English and Spanish frame side by side, with toggles for safe zones, the institutional co-branding band and the file code.

Desire · a reason to travel

A01Sep 1Come for Tulum. Stay for the month.Four weeks of food, culture and nights worth traveling for.Meta + IG Feed · 4:5 A02Sep 3Tulum is a reason to go.A fall trip begins as a feeling.IG Story + Reel · 9:16 A03Sep 5The best part of Tulum starts after the beach.Stay for the tables, light and conversation.IG Reel + Story · 9:16 A05Sep 10Make your fall trip a little more delicious.A better travel story starts around a table.IG Feed + Meta · 4:5

Novelty · the month, week by week

A04Sep 8Four weeks. Four ways to taste Tulum.Choose the kind of trip you want to remember.IG Carousel opener · 4:5 A07Sep 15Pick your Tulum week.Choose the week that feels like your trip.Carousel + Meta · 4:5 A08Sep 17Water. Stone. Fire. A table waiting in between.This is what a different kind of trip feels like.Reel + TikTok · 9:16 A10Sep 26When the light changes, Tulum changes too.The evening is part of the itinerary.IG Reel + Story · 9:16

Utility · turning it into a trip

A06Sep 12A long weekend, with something to remember every night.Give the usual beach weekend a better plan.IG Feed · 4:5 A09Sep 22Your October escape has a calendar now.Tulum has a reason to stay a little longer.IG Feed + Meta · 4:5 A11Sep 29Give Tulum a little more time.The best trips leave room for another night.IG Feed + Meta · 4:5

Urgency · the month arrives

A12Oct 1One month to go. Make the trip count.Set the dates. Make room for Tulum.Countdown Story + Reel · 9:16 A13Oct 10Eight days. Start making room in your calendar.The month is almost here.Countdown Story + Reel · 9:16 A14Oct 20Your Tulum week is still open.Return to the festival month guide.Google Display + Email · 1200×628

Copy

Headlines, support lines and calls to action are set verbatim from the marketing calendar in both languages. Nothing was rewritten.

Photography

Every frame is built for overlay: the photograph named in the calendar drops into the slot behind the type. Until then the slot shows the intended filename.

Approval gates

Assets tied to confirmed themes, dates or countdown dates carry those gates from the calendar. Anything in a red dashed box is not publishable yet.